How to make commercial videos

The Process of Making a Commercial Video

You might not realize how much careful preparation and thought go into each notion if you are new to video production. The same attention to detail, message, and aesthetic are put into every single one, whether for television, the internet, or another reason.

The three primary phases of commercial video production are pre-production, display, and post-production. It is explained below, along with what each entails.


The initial phase of the process is pre-production. Here, the customer explains their requirements and the primary motivations for their desire to produce a video. We’ll talk about the target market, the marketing objectives, and the message we want to convey during the initial briefing. We’ll build a concept from this and present it to the client. We will begin crafting the script if they agree to participate!

Storyboarding, scriptwriting, and shot lists

Writing scripts is an art. The client and I agreed on a notion that must be communicated. The hand should include any necessary narration, location, and talent descriptions, and it should fit within the agreed-upon video length.

Once the script has been accepted, we begin more in-depth storyboarding and develop a shot list to ensure we have all the needed shots. Here, we talk about things like camera movements and shot kinds. Everything should flow with the overarching story and writing style we decided upon.

Place scouting

We need to start looking for locations to film in now that we have the storyboards, script, and shot list. The location scout can be helpful in this situation. Some storylines naturally fit in a particular setting, such as a home or restaurant, while others would need a production studio to outfit a set.

When renting a studio, you can have a central location to conduct specific shoots. If a customer needs a break, it provides controlled lighting, quick access to restrooms, and inviting places to sit and relax.

Recruitment of talent and auditions

This process step is where you choose the actors who will appear in your video. When working with a talent agent or casting agency, you can view a selection of actors and their headshots to select the best one for the part.

There are both in-person and online casting sessions available. You can choose from the actors’ tapes that were sent in for the online session.

Crew Hiring

Working with Motion Source gives you access to a skilled workforce that understands how to collaborate. We have a reservoir of competent people we can draw from if we need more staff. For larger commercial projects, freelance crew members are frequently used, assigning particular crew members to specific responsibilities.

Equipment Leasing

The equipment our customer will require will be discussed once we know where and when we’ll be shooting. The camera and lighting department may have special requirements, and luckily our studio has a perfect number of production equipment to pick from.