Digital Advertising

Channels for Audio Ad Distribution

Audio advertising is a popular ad type these days, thanks to a slew of audio and voice-enabled devices that have crept into nearly every facet of our lives.

In the United States, total digital audio ad income has increased by 23% to $2.3 billion since 2017. Every week, 22.3 million people in the United Kingdom listen to digital audio advertisements. In the United Kingdom, this is a 40 percent growth in less than a decade.

By generating their audio commercials, brands can ride the wave of growth that the audio ad industry is experiencing and take advantage of the burgeoning space.

Your audio adverts can be broadcast on a variety of channels and platforms. In the last month, an estimated 193 million Americans listened to internet audio, according to Edison Research’s 2021 Infinite Dial research.

However, before we get into how to produce an audio ad, it’s important to establish the kind of formats and platforms that will best serve your brand:

Audio Ads Media Formats

  • Podcasts

One of the finest methods to acquire direct and significant brand exposure to your target market is to run your ad on a podcast or sponsor a podcast. Podcasts are available on all major audio streaming services, including Spotify, iTunes, Pandora, Buzzsprout, Podbean, SoundCloud, and various others.

a piece of music (In-stream or programmatic audio ads between songs)

You may play your audio ad or campaign in between songs on audio streaming platforms like Spotify, Pandora, Apple Music, and others.

  • Amazon Alexa Flash Briefings

One of two methods that marketers can employ audio advertising on Amazon Echo devices is through Flash Briefings. Having your brand generates, sponsor, or advertise via an Alexa Flash Briefing is a unique method to get around a rapidly growing but tough to communicate with technology.

Audio Streaming with Alexa Skills/Google Home

The second creative option to ensure that your company’s audio ads reach millions of smart home device owners is to have your brand build, sponsor, or promote on an Alexa Skill or Google Assistant Action.

  • Radio on the Internet

Yes, internet radio is still around. Even though many internet radio listeners have switched to popular Spotify, Apple Music, and Pandora stations or playlists, many continue to listen to NTS Radio, Worldwide FM, and Dublab.

Advertising on Audio Streaming Platforms Has Its Advantages

There are three major advantages to advertising on an audio streaming platform for advertisers:

  1. It has been proven that audio advertisements are more effective than regular radio adverts. As we previously noted, a Pandora study indicated that including audio adverts in listeners’ selected playlists enhanced information retention and ad recall.
  2. By giving audio advertising with online placement, audio streaming platforms drive business to you immediately of their platform or site.
  3. Because audio streaming services allow advertisers to embed their messaging among specific audiences, audio ads can provide you with more qualified leads.